Two distinct regions are utilizing digital passport programs this summer to drive local engagement. In Wisconsin, the Wisconsin Agricultural Tourism Association (WATA) has launched the “Fairs, Festivals and Food Summer Digital Passport,” available to the public through September 20th.
The WATA program, accessible at wiagtourism.com/passports, requires no app downloads and is delivered via text or email. Users can filter events by location or food category. The initiative includes a “Check-In to Win” feature, where participants earn points toward prizes like hotel stays and gift cards while supporting local family farms and festival organizers.
Simultaneously, in Dover, New Hampshire, businesses in the “Lil Brooklyn” district—located along Central Avenue near City Hall—have introduced their own summer passport program. According to Chris Dupont, owner of the local shop Fire on the Mountain, the project aims to unite businesses on the block and increase community visibility as the downtown area continues to grow.