Quick Read
- Candle Day 2025 runs online from December 4 (10 p.m. ET) to December 7, and in stores from December 5-7.
- Over 180 3-wick candles—including limited editions and new scents—are available for $9.95, the lowest price of the year.
- Highlights include quirky new fragrances like Holiday Dill-ight and foodie-inspired collections such as Sundae Funday and Perfect Pairings.
- In-store shopping starts at 6 a.m. local time, with early crowds expected for exclusive drops.
- Fan-favorite scents are making a comeback, selected by loyalty members.
When Is Bath & Body Works Candle Day 2025? Key Dates and Hours
The winter season is about to get brighter—and a whole lot cozier. Bath & Body Works Candle Day 2025 marks the 14th anniversary of a tradition that has grown from a simple sale into a nationwide shopping phenomenon. This year, the event runs online from 10 p.m. ET on Thursday, December 4, through Sunday, December 7, while in-store shopping kicks off at 6 a.m. local time Friday, December 5, and continues through Sunday, December 7. The early opening is designed to accommodate crowds that often form before sunrise, as shoppers race to snag their favorite candles at the lowest price of the year: just $9.95 for the coveted 3-wick candles.
What Makes Candle Day So Special?
What started as a seasonal promotion has become a cherished ritual for many. Candle Day is the moment fans wait for all year, when Bath & Body Works unveils not only their classic scents but also introduces fresh fragrances and exclusive, limited-edition drops. According to Betsy Schumacher, chief merchandising officer, “Candle Day is a cherished tradition that our customers count down to every year. It’s the ultimate Bath & Body Works shopping event—a moment when we deliver what we do best: high-quality 3-wick candles, crafted with innovation and artistry, alongside new fragrances and exclusive surprises designed to give consumers exactly what they desire.”
This year, shoppers can choose from over 180 scents, including both beloved classics and bold new releases. The range is designed to spark nostalgia, invite discovery, and satisfy even the most discerning candle connoisseur.
New Releases and Exclusive Scents: What’s Hot in 2025?
Candle Day 2025 is set to wow fans with more than 50 new and exclusive drops. Some highlights include:
- Holiday Dill-ight (Limited Edition): Inspired by quirky holiday traditions, this pickle-scented candle is a playful nod to festive fun.
- Sundae Funday: A decadent gourmand collection bringing together Neapolitan Ice Cream, Gummy Candies, Glazed Cherries, Butterscotch Swirl, Sugared Waffle Cone, and Hot Fudge Drizzle.
- Perfect Pairings: Creative foodie fragrances like Coffee & Donuts, Chips & Salsa, Pizza & Ranch, and Popcorn & Slushie.
- From The Vault: Back by popular demand, iconic scents such as Smoked Vanilla, Brown Sugar & Fig, Snowday, Blueberry Sugar, and Vanilla Snowflake are making a limited-time return.
- Holiday Bucket List: Can’t-miss holiday fragrances including Rum Rum Reindeer (new), Christmas Road Trip (new), Sweater Weather, Merry Mimosa, and Vanilla Balsam.
- Host With The Most: Sophisticated picks for holiday hosting, like Black Tie, Tis The Season, Cranberry Pear Bellini, and Vanilla Buttermint.
- Fan Favorites: Moonlight Path, In The Stars, Japanese Cherry Blossom, Ocean, A Thousand Wishes, and Platinum—some returning just for Candle Day.
- First Sign of Spring: Early seasonal favorites in colorful glass vessels: Fresh Cut Lilacs, Black Teakwood, Pineapple Sunrise, Pink Apple Punch, Mahogany Coconut, and Peach Bellini.
- White Barn Colored Glass Spring: Décor-friendly glass with scents like Laundry Day, Paris Cafe, Vanilla Bean, Pineapple Mango, Watermelon Lemonade, Rose Water & Ivy, Eucalyptus Rain, and Island Margarita.
- Gingham Nation Essentials: Clean, classic fragrances: Lemon, Lavender, Vanilla, Rose, and Cinnamon.
Photos released by Bath & Body Works and featured in News-Journal Online show eye-catching new candles like Sugared Waffle Cone, Glazed Cherries, and Coffee & Donuts, demonstrating the brand’s commitment to both artistry and playful innovation.
How to Shop: Insider Tips for Candle Day Success
Shoppers have multiple ways to participate in Candle Day 2025:
- Online: The sale starts at 10 p.m. ET on December 4 via bathandbodyworks.com and the Bath & Body Works app.
- In Stores: Doors open at 6 a.m. local time on Friday, December 5. Expect lines, so arriving early is recommended, especially for limited-edition scents.
With demand soaring and stock often limited, seasoned Candle Day veterans suggest making a wish list in advance, setting reminders for the online launch, and using the Bath & Body Works app for faster checkout. In-store shoppers can benefit from knowing their local store’s layout and heading straight for the most coveted collections.
The Candle Day Experience: Tradition Meets Trend
For many, Candle Day is more than just a sale—it’s a yearly ritual. Shoppers swap stories online about their hauls, favorite scents, and strategies for scoring exclusive releases. Social media lights up with photos of elaborate candle displays, while families and friends often make it a group outing. This year’s expanded assortment, which blends nostalgia with novelty, reflects Bath & Body Works’ understanding of its community: people want both the comfort of familiar favorites and the thrill of something new.
The brand’s loyalty program plays a role too. Some returning scents, like Smoked Vanilla and Vanilla Snowflake, were selected by millions of loyalty members, underscoring the interactive nature of Candle Day.
What’s Next for Candle Day?
With every passing year, Candle Day evolves. Bath & Body Works continues to push boundaries—whether by introducing offbeat scents (pickle, anyone?), elevating packaging, or tapping into fan feedback. The company’s commitment to quality and creativity keeps shoppers coming back, and 2025’s lineup is a testament to their ongoing innovation.
As Candle Day approaches, anticipation builds. Whether you’re a loyal devotee or a first-time shopper, the event offers a unique chance to celebrate the season, gift loved ones, and indulge in a little self-care.
Assessment: Bath & Body Works Candle Day 2025 stands out not only for its record-setting selection and rock-bottom prices but for its ability to balance tradition with surprise. The company’s blend of classic favorites, inventive new scents, and interactive loyalty-driven selections ensures the event remains a highlight for both longtime fans and newcomers. In a retail landscape often dominated by fleeting trends, Candle Day’s enduring appeal speaks to the power of ritual, community, and sensory delight.