Cloud9 Ends 11-Year Partnership with Mang0 After Misconduct

In a move that has sent shockwaves through the esports world, Cloud9 has officially ended its 11-year partnership with professional Super Smash Bros. player Joseph ‘Mang0’ Marquez. The decision, announced on June 24, 2025, follows an incident at a recent Mario Kart tournament where Marquez’s behavior was deemed inappropriate by organizers.

The Incident That Shook Esports

The controversy unfolded during an unofficial Mario Kart event known as “Beerio Kart,” hosted by streamer Ludwig Aghren. The format, which combines gaming with alcohol consumption, saw Mang0 allegedly engaging in multiple inappropriate actions toward other participants, including women, while intoxicated. As reported by Sports Illustrated, Aghren has since banned Marquez from all future events he organizes.

Cloud9, one of the most prominent organizations in esports, conducted an internal evaluation following the incident. In a statement, they reaffirmed their commitment to a “zero-tolerance stance regarding harassment or any other form of inappropriate conduct” and confirmed Mang0’s release.

An End to an Iconic Partnership

Mang0’s relationship with Cloud9 began in 2014, marking one of the longest-running sponsorships in esports history. Known for his exceptional skill in Super Smash Bros. Melee, Mang0 earned legendary status with iconic characters like Jigglypuff, Fox, and Falco. His tenure with Cloud9 brought numerous championships and elevated the organization’s visibility within the competitive gaming scene.

The end of this partnership signals a turning point in esports, highlighting the increasing emphasis on professional conduct both in and out of competition. As Nintendolife notes, Mang0’s achievements have cemented his legacy, but this incident raises questions about accountability and behavior in the rapidly evolving esports industry.

Mang0’s Response and Future Implications

In a heartfelt social media post, Mang0 acknowledged his mistakes, stating, “I have no one to blame but myself.” He expressed deep regret, saying he never imagined he could “hit this low” and extended apologies to everyone affected. Mang0 also speculated that his actions might lead to further consequences, including bans from future tournaments, though no official announcements have been made.

This incident not only impacts Mang0’s career but also serves as a cautionary tale for other professional gamers. With esports gaining mainstream recognition, organizations like Cloud9 are setting clear expectations for player conduct to maintain their reputation and the integrity of the industry.

The Broader Context of Esports Accountability

The rise of esports has brought new challenges in managing the behavior of players, many of whom are thrust into the spotlight at a young age. Events like “Beerio Kart,” which blur the lines between competition and entertainment, further complicate these dynamics. As reported by Wordfinder, such incidents underscore the need for clearer guidelines and support systems to help players navigate the pressures of fame and professional expectations.

Cloud9’s swift action demonstrates the organization’s commitment to fostering a respectful and inclusive environment. For the wider esports community, it reinforces the message that talent alone is not enough; professionalism and accountability are equally vital for long-term success.

The departure of Mang0 from Cloud9 marks the end of an era in esports. While his contributions to Super Smash Bros. will not be forgotten, this incident serves as a critical reminder of the importance of integrity in the gaming world.