A Strategic Pivot in Florence
Fiorentina has finalized an agreement to sign Everton striker Beto in a deal valued between €17 million and €18 million. The move comes as a decisive strategic pivot for the Serie A club, which had been aggressively pursuing Manchester United’s Joshua Zirkzee to bolster their attacking options. The decision to abandon the Zirkzee pursuit was made late Sunday evening after it became clear the Dutch forward was prioritizing a move to Juventus.
The acquisition of the Portuguese forward provides Fiorentina with the necessary tactical replacement to allow their own striker, Moise Kean, to depart. Kean has been heavily linked with a move to Como for several days, but Fiorentina’s management had maintained a firm stance that no exit would be sanctioned until a suitable replacement was secured.
The Market Domino Effect
The transfer of Beto is a central component of a larger “domino effect” unfolding in the final hours of the summer transfer window. With Fiorentina now satisfied with their attacking depth, the path is cleared for Moise Kean’s move to Como. That deal is structured as a loan with a €5 million fee, an obligation to buy for €30 million, and an additional €5 million in potential performance-related add-ons, bringing the total valuation to approximately €40 million.
Meanwhile, the failure of Fiorentina’s Zirkzee bid has had ripple effects in Turin. Juventus, now the primary destination for Zirkzee, is actively managing its own squad requirements. The Bianconeri are monitoring the status of striker Jonathan David, who is reportedly being courted by Atlético Madrid. Should David depart, Zirkzee—along with Newcastle’s Nick Woltemade—remains a top target for the Juventus leadership.
Impact on Everton
For Everton, the sale of Beto represents a significant late-window transaction. The fee, reported at €17-18 million, allows the Premier League club to recoup funds and potentially adjust their squad composition before the window shuts. Beto, who previously showcased his skills in Serie A during his time at Udinese, is expected to travel to Italy immediately to undergo a medical examination, finalizing his return to the Italian top flight.