Starbucks Pumpkin Spice Latte Returns for Fall 2025: What’s New This Year?

For many, the return of the Starbucks Pumpkin Spice Latte (PSL) marks the unofficial start of the fall season. Since its debut in 2003, the PSL has become a cultural phenomenon, and 2025 is no different. Starbucks has announced that the beloved PSL will return on Tuesday, August 26, 2025, alongside its much-anticipated fall menu filled with both returning favorites and brand-new offerings.

The Return of a Seasonal Icon

Starbucks’ Pumpkin Spice Latte has been a staple of fall since its launch, drawing millions of fans each year. According to NorthJersey.com, the PSL will be accompanied by other fan-favorite beverages such as the Pumpkin Cream Cold Brew, Iced Pumpkin Cream Chai, and the Pecan Crunch Oatmilk Latte, which first appeared in 2024. These drinks, synonymous with the flavors of fall, are available at over 17,000 Starbucks locations across the United States.

Beyond beverages, Starbucks is also offering a range of pumpkin-themed ready-to-drink options in grocery stores, including the Pumpkin Spice Cold Brew and the new Maple Pecan Latte Inspired Non-Dairy Creamer. These products make it easier than ever for fans to enjoy their favorite fall flavors at home.

What’s New on the 2025 Fall Menu?

Starbucks is upping its game this year with exciting new menu additions. According to food blogger Markie Devo, the 2025 lineup includes the Pecan Oatmilk Cortado, a drink that blends the richness of pecan with the creaminess of oat milk. On the food front, customers can look forward to the Pumpkin Cream Cheese Muffin, Baked Apple Croissant, and an adorable Raccoon Cake Pop.

The new items are designed to complement Starbucks’ signature fall beverages, creating a complete seasonal experience. The Italian Sausage Egg Bites have also been added to the menu, catering to those seeking savory breakfast options alongside their PSL fix.

Competition Heats Up: Dunkin’ Enters the Fray

While Starbucks fans eagerly await August 26, Dunkin’ has already launched its fall menu as of August 20, 2025, giving it a slight edge in the pumpkin spice race. According to USA Today, Dunkin’s menu features its own Pumpkin Spice Signature Latte as well as new items like the Cereal N’ Milk Latte and Iced Pumpkin Loaf.

Dunkin’s innovative Cereal N’ Milk Latte, inspired by the nostalgic flavors of cereal milk, has quickly gained popularity. The chain has also partnered with pop star Sabrina Carpenter to introduce the Mixed Berry Daydream Refresher, adding a touch of celebrity appeal to its fall offerings. With its competitive pricing and creative menu, Dunkin’ is challenging Starbucks for the title of fall flavor champion.

A Cultural Moment That Signals Change

The return of pumpkin spice drinks at Starbucks and Dunkin’ is more than just a menu update—it’s a cultural moment. The PSL, in particular, has become a symbol of the changing seasons, bringing with it the cozy vibes of fall foliage, pumpkin patches, and sweater weather.

Starbucks has consistently expanded its fall menu to cater to diverse tastes, ensuring there’s something for everyone. From classic pumpkin spice to innovative creations like the Maple Pecan Latte, the brand continues to dominate the seasonal beverage market while staying true to its roots.

Meanwhile, Dunkin’s efforts to innovate with unique flavors and partnerships highlight the competitive nature of the fall beverage season. As both chains vie for customer loyalty, one thing is clear: pumpkin spice season is bigger than ever in 2025.

As August gives way to September, the return of these beloved fall beverages serves as a comforting reminder of the changing seasons and the simple joys of autumn. Whether you’re team Starbucks or team Dunkin’, there’s no denying the cultural impact of pumpkin spice.