Valu, a leading financial technology firm in the Middle East and North Africa, has officially launched Egypt’s first instant cashback loyalty program for payments. The initiative marks a shift from traditional point-based systems, which often involve delayed settlements, to a model that provides immediate financial rewards upon the completion of a transaction.
According to the company, users earn cashback on eligible financed transactions, which can be redeemed in cash by topping up their Valu prepaid cards. The program covers a wide range of Valu products, including merchant business, prepaid card limit top-ups, Sha2labaz, and Shop’IT in-app purchases. Notifications are sent in real-time, allowing customers to track their earnings immediately.
Omar Abdelhady, Chief Growth & Product Officer at Valu, stated that the program is designed to deliver transparent and immediate value to customers. “Customers benefit from every eligible transaction instantly without waiting, collecting points, or navigating complex redemption processes,” Abdelhady noted. The rewards earned through the program are valid for one year from the date of the transaction.
The system is also compatible with promotional offers, including zero-interest financing plans and specific discount campaigns. By integrating these rewards into its existing ecosystem, Valu aims to increase customer engagement and support the broader adoption of digital payment solutions across the Egyptian market.