A Sustained Creative Partnership
303 Perth has officially renewed its contract with Lotterywest, confirming that the agency will continue to provide strategy, creative, and design services for the Western Australian lottery operator. The contract extension covers at least the next 12 months, with an additional option for further renewal, according to reporting by Campaign Brief. This agreement solidifies a professional relationship that began in 2021 following a competitive pitch process.
As the only State-owned and operated lottery in Australia, Lotterywest maintains a unique mandate to return all available profits to the community through various grant programs. The renewed partnership will focus on amplifying this community-centric mission while building brand recognition across the Lotterywest product portfolio.
Reflecting on Five Years of Collaboration
Since the agency began working with the state body in 2021, 303 Perth has developed a series of high-profile campaigns designed to humanize the lottery brand. Chief Strategy Officer Matt Oakley noted that the partnership has transcended traditional advertising, focusing instead on creating enduring brand platforms and memorable characters. These include the ‘Lotterée’ platform featuring the characters Sue and Glenn, as well as the ‘That’s the Ticket’ campaign, which highlighted the impact of Lotterywest grants across Western Australia.
The agency’s creative output has also included custom-composed anthems for ‘Long Live Saturdays’ and the development of the ‘Millionaire Medley’ brand from the ground up. Beyond creative storytelling, the scope of work has recently expanded to include digital content and email automation strategies, further integrating the agency into Lotterywest’s daily operations.
Operational Growth and Future Outlook
The contract renewal comes at a period of significant change for 303 Perth. The agency recently appointed Simon Lamplough as its new Perth CEO and integrated the creative, digital, and production capabilities of Marketforce into its operations. This restructure is intended to preserve local talent and maintain the agency’s competitive edge in the Western Australian market.
In addition to the Lotterywest renewal, 303 Perth has recently secured several new business accounts, including the Australian Cancer Research Foundation and Melanoma Australia. The agency has also been appointed to the Western Australian Government’s CUA panel for Media Strategy and Buying, further cementing its position as a key service provider for both public and private sector clients in the region.
The most recent collaboration between the two parties is the latest installment of the ‘Linger on a win’ campaign for the Set for Life game, which emphasizes the benefits of the 20-year annuity prize. Jenny Cullen, Director of Marketing and Sales at Lotterywest, expressed satisfaction with the ongoing partnership, citing the agency’s ability to deliver memorable campaigns that resonate with the Western Australian community.