Rita’s Italian Ice has officially entered a promotional partnership with cable network TBS, launching a limited-time menu inspired by four iconic television shows. The collaboration centers on the brand’s newly introduced Shirley Temple flavor, which is now available at participating locations nationwide through August 23, 2026.
The new menu features four distinct frozen desserts, each tied to a popular sitcom:
- Bazinga Blast (The Big Bang Theory): Shirley Temple Italian Ice finished with “Shirley Sparkle,” an edible glitter.
- Office Favorite (The Office): Layers of vanilla frozen custard combined with Shirley Temple Italian Ice and Shirley Sparkle.
- Brain Freeze Misto (Impractical Jokers): A blend of vanilla frozen custard and Shirley Temple Italian Ice.
- Central Chiller Ice Blender (Friends): A smooth, drinkable version of the Shirley Temple Italian Ice topped with Shirley Sparkle.
According to Carmela Hughley, senior vice president of marketing insights and innovation at Rita’s, the partnership aims to blend consumer nostalgia for classic television with the brand’s summer seasonal offerings. Beyond the menu, the two companies plan to launch the “Shirley Good Time Treat Truck Tour.” While specific market locations and dates for the tour have not yet been released, Rita’s stated that further details will be announced in the coming weeks.
To encourage social engagement, the company is hosting a promotional giveaway. Customers can enter for a chance to win free Rita’s for one year by sharing photos or videos of their Shirley Temple treats on Instagram, TikTok, or Facebook. Entries must include the tags #AShirleyGoodTime and #RitasItalianIce. Three winners will be selected to receive the grand prize, which includes a year’s supply of treats and a collection of co-branded merchandise.