With the 2026 FIFA World Cup final between Argentina and Spain set for Sunday, July 19, the tournament’s official anthem, “Dai Dai,” has cemented its status as the world’s most popular song. According to Billboard, the track by Shakira and Burna Boy has climbed to No. 1 on the Billboard Global 200 for the week of July 18, marking its third consecutive week at the top of the Global Excl. U.S. chart.
Data from Luminate reveals that “Dai Dai” generated 94.3 million on-demand streams globally during the week ending July 9. While the United States remains the largest contributor by total volume—accounting for 7.5 million streams—the song’s impact is significantly higher when adjusted for population. Norway currently leads in per-capita consumption, with a rate seven times higher than the U.S. average.
The streaming success shows a strong correlation with team performance in the tournament. Of the top 10 markets for the song, five were represented by teams still in competition as of July 9. The song has seen explosive growth in countries like France, where streams rose by 1,192% since its mid-May release. As the tournament concludes this weekend, “Dai Dai” continues to benefit from the global fervor surrounding the final match.